The philosophy and practice of developing brand identity is addressed throughout the course by highlighting critical thinking, problem solving and decision-making skills. Students will learn skills that will help build brand strategies and develop them all the way through. Branding & Identity design: This part of the course goes into a more practical, hands-on approach. The students will learn about the importance of a brand image, the design process, and the impact the brand has on the consumers. The students will be introduced to the various mediums, tools, and skills they can put to use in order to excel in the presentations of their ideas and projects.
- Non-editing teacher: Dr. Nermin Halim -
- Non-editing teacher: Dr. Wesam Mohasab